The power of focus

“Deciding what not to do is as important as deciding what to do. That’s true for companies and that’s true for products.” - Steve Jobs

At a major turning point in Apples history - when they had 12 computer projects, he stopped the meeting w a shout “this is crazy! People want one desktop computer and one mobile device. I want four options for these two categories. Once we decide the best option, these two things and these two things only we will focus on. Every other project is now cancelled!” #focus

Jordan Biel